A New York native with deep expertise in entertainment marketing and shoot production.
You’ll find me at the proverbial water cooler yapping away about the latest & greatest.
Professionally, I’ve got a broad range of experience—from producing large-scale A/V shoots to microsite development, influencer and brand partnerships, experiential activations, and social content creation (both organic and paid).
My sweet spot is collaborating with brands that aim to build meaningful and lasting cultural connections.
SHOOTS
SHOOTS
THE WORK:
Out Of Home
Out Of Home
Inspired by the Black Mirror episode Joan Is Awful (and in support of the massive Season 6 campaign), we built a generator microsite that allowed fans to create their own custom “____ Is Awful” key art for Streamberry.
To access the experience, users had to agree to Terms and Conditions that permitted our use of their generated posters. We then placed 65 fans on billboards throughout the UK.
Digital Campaigns
Digital Campaigns
THE SUMMER I TURNED PRETTY
Beloved book series, divisive love triangle, and the most passionate fans in the world. Easy enough, right?
The Summer I Turned Pretty was a massive success prior to the streaming adaptation. With heartfelt passion comes hungry fans that are - in typical T Swift fashion - dissecting our every move. We had to stay ahead of those with IP knowledge, while also inviting new audiences to Cousins Beach. Strategic breadcrumbs, BTS snippets & tongue in cheek banter won over both teams and brought us back to Summer with Belly and the gang each year.
SQUID GAME
Netflix’s biggest show. A global campaign spanning narrative title marketing, live experiential, and consumer products.
You can’t escape the games.
Freeform x The Good Children Creator-hosted series
